MORNING AND EVENING: THE TWO STRATEGIC MOMENTS TO CLEANSE YOUR FACE

Every day facial cleansing is the first step you need to take care of your skin and keep it young, bright and healthy.

In fact, cleansing is essential to free your skin from impurities and to prepare it to receive the treatments: only on a clean skin free from dead cells the active ingredients contained in the creams can penetrate deeply and perform their best actions; in fact, even the richest and most full-bodied cream will be easily absorbed, transmitting in depth its active ingredients.

So, as you will have understood, it is very important to never skip this operation, even more so in two moments of the day that in this sense are absolutely strategic: morning and evening.

In the morning cleansing helps to awaken the skin and eliminate sebum, dust, dead cells, traces of sweat and residues of night cream; in addition, purifying the skin in the morning is used to give the skin the freshness and energy it will need to better face a new day.

In the evening this operation becomes even more important, because during the day our skin becomes a "deposit" of dust, dirt, smog and other polluting agents combined with residues of makeup. This mix of impurities form a layer that occludes the pores and the epidermis giving it a dull complexion with wrinkles, spots and imperfections. The night routine, therefore, must be deep to remove the makeup and the irritants that have settled on the skin.

Which product to use in the morning and which in the evening?
The ideal product is in both cases a gentle cleansing cream, able to cleanse deeply respecting the skin balance. In this way, facial cleansing will become a moment of comfort and relaxation that you will never forget to do: every morning and every evening!

With daily cleaning you will get:

- a freer skin to breathe that becomes softer, brighter and uniform.

- a younger looking skin, since the removal of dead cells reduces small wrinkles.

- a less irritated and inflamed skin.